Client Wins From April 28
PhotoMedex Selects Airfoil Public Relations to Foster Demand for Xtrac Laser: Montgomeryville, Pa.-based PhotoMedex Inc. (Nasdaq: PHMD) has named Southfield-based Airfoil Public Relations to cultivate consumer and physician demand for its Xtrac Excimer Laser. PhotoMedex tapped Airfoil to develop and execute a strategic local, national and trade media relations program to generate consumer awareness, preference and demand for the Xtrac laser, a targeted phototherapy treatment for skin diseases such as psoriasis and vitiligo. Airfoil will also initiate a comprehensive communications program designed to drive prospective Xtrac patients directly to local physicians’ offices. Moer at www.xtraclaser.com or www.airfoilpr.com.