The Pleasant Ridge-based online promotions designer ePrize LLC and the Michigan Lottery Monday announced the launch of official applications for iPhone and Android mobile devices, extending the Michigan Lottery’s online loyalty offerings.
Lottery officials say the apps are among the first of their kind and feature robust access to a variety of the Michigan Lottery’s most popular features, including its consumer loyalty program.
Michigan Lottery Player’s Club and Club Keno “To Go” are among the offerings now accessible via the mobile apps, giving players the ability to watch Club Keno drawings, submit ticket codes for the Michigan Lottery Player’s Club, generate “easy pick” numbers with the Number Generator and check out winning numbers and jackpots for all games.
“We are pleased to work with ePrize in offering the latest technology for Lottery players who are on the go,” said Lottery Commissioner Scott Bowen. “The apps are yet another tool that Lottery players now have to get the information they need.”
In 2010, the Michigan Lottery partnered with ePrize to launch michiganlottery.com, a site that includes “Player’s Club,” a points-based loyalty program. Club players earn points for Lottery ticket purchases, which they can redeem for rewards or second chance drawing entries. The site also includes a live stream of the Lottery’s Club Keno “To Go,” a unique offering among lotteries that allows players to purchase Club Keno tickets at a retailer location and watch the drawing live on the Internet from home.
“Extending an online program to include mobile access keeps a program top-of-mind and encourages immediate purchase from the consumer,” said ePrize CEO Matt Wise. “Mobile-optimized sites and apps bring convenience to members and offer a compelling player experience.”
According to Gartner, by 2013, mobile phones will overtake PCs as the most common Web access device. Through ePrize’s mobile channel solutions, brands can meet consumers where they spend their time and deliver a personal experience through constant, instant access to points entry, tracking of rewards, account status, check ins, UPC and QR scanning and photo uploads.
Since 1999, ePrize has successfully launched more than 7,000 campaigns in 44 countries for 76 of the top 100 brands including Coca-Cola, General Motors, The Gap, HSN, Miller/Coors, Yahoo, P&G, Microsoft and AT&T. For more information, visit www.eprize.com.