DETROIT (WWJ) – Chevy plans to put the Cruise back in the Woodward Dream Cruise.
The automaker plans to headline the world’s largest one-day car event, as this year’s presenting sponsor. This gives the Dream Cruise its strongest supports since 2009.
Chevy plans to reveal details of its sponsorship of the Aug. 20 Cruise on Thursday at the Renaissance Center.
The sponsorships typically pay for police overtime, clean up and other expenses.