GM Says Cadillac Will Spruce Up Showrooms

DETROIT (AP) – More than 200 Cadillac dealerships nationwide will spend thousands of dollars each to spruce up their showrooms in an effort to better compete with Lexus, Mercedes and other luxury brands.

General Motors Co. says the makeovers include oak walls, limestone exterior tiles, modern lighting and leather chairs. The upgrades are expected to be finished within the next two years.

GM and other carmakers have been prodding dealers to renovate their buildings as they try to change their image with car shoppers. Customers often see nicer buildings when they shop for Japanese brands.

Dealers say GM will help pay for the improvements in a program tied to how many cars a dealer orders.

GM, Chrysler and Ford all are trying to get dealers to fix up their buildings across the nation.

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