Revolutionary… From the Start
It all began… in 1980, when young Rick Ruffner arrived at his first National Stationery Show in New York with a handful of samples. While everyone told him his concept would never work, his first four orders were placed that day, and it set the stage for a quickly growing phenomenon. Rick’s brand evolved rapidly into a humorous style of colorful, clever story-telling that became the Avanti brand.
The “Can Do” Kids… By 1983, Rick had assembled a seven person team and moved the operation into a small office in downtown Detroit. Everyone pitched in to get the job done. Creative and Customer Service were often the same people packing the orders. This “Can Do” spirit forged a family atmosphere that remains strong to this day.
Local And Global Appeal…
As we grew, independent card shops were quick to recognize Avanti as a strong alternative to traditional cards. Specialty retailers were especially drawn to the line by its ability to attract educated consumers and impulse shoppers alike. Avanti was also popular internationally, with distributors from the UK to Australia and Japan championing the cards, proving what we already knew: humor is a universal language.