Chelsea First, a public-private community collaboration, announced the completion of a new Web site,, designed to distinguish Chelsea, Michigan and attract new visitors and residents.

The new site, which carries the new branding theme for Chelsea as “Something Else,” will debut in a community launch at the Sights & Sounds Festival on Friday July 29 from 5 to 6:30 p.m. in Chelsea. Members of the community will have a chance to preview the site and receive gift bags with promotional items featuring the new URL and brand identity.

“This new Web site is the vehicle to show off Chelsea to anyone interested in visiting ‘Someplace Else’ for an hour, a day, a week or a lifetime,” said Pat Cleary, chairman of Chelsea First.  “We think it will set Chelsea apart from other communities that won’t have a tool to bring their cities to life, online.”

Pryor Design Co. of Ann Arbor designed the site, which is available for both computers and mobile devices. The company’s founder, Scott Pryor, is a Chelsea native. Tanner Friedman, a Farmington Hills-based strategic communications firm, provided consulting services for the development and the promotion of the site.

Community engagement is a priority for the new site. Every Chelsea-area business has an opportunity to have a presence on the site. Chelsea First expects local ad revenue will cover the cost of site maintenance and future promotion.

Chelsea First will be advertised on billboards along I-94 and US-23, as well as via traditional and Web-based media.

“We have received nothing but positive feedback from the business community about the new brand identity and our plan to put Chelsea out in front,” Cleary said. “We look forward to sharing the site with our neighbors and to welcoming new visitors to Chelsea through the power of the Internet.”

  1. tina debacker says:

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