PLEASANT RIDGE — The online promotions manager ePrize LLC last week announced the opening of a Seattle-area office to serve clients based in the Pacific Northwest. The development comes with the recent acquisition of the customer relationship management division of Apollo Data Technologies.
The office, located at One Bellevue Center, 411 108th Avenue NE, Suite 1920, in Bellevue, Wash., will host 12 employees and will be led by Kaiser Yang, senior vice president and managing director for ePrize.
“Bellevue’s energetic and vibrant environment is one that mirrors our culture, which makes it the perfect location for ePrize to establish our Northwest presence,” said Yang. “ePrize is excited to expand our new arm of expertise in analytics through the acquisition of Apollo’s CRM division and bring on new members of the team in this geography.”
The latest acquisition and new office location supports the growth of ePrize’s expertise in consumer engagement across the Web, social and mobile channels through advanced analytics. This new suite of offerings allows ePrize to design and implement robust data analytics platforms for interactive campaigns and loyalty programs including CRM and business intelligence.
EPrize dominates the United States promotions market and carries out promotional and loyalty work in 44 nations. According to data compiled by the state of Florida, ePrize administered three times as many nationally registered promotions in 2010 as did any other promotions company. EPrize’s client campaigns span consumer packaged goods, retail, telecom, technology, travel, hospitality, finance and automotive industries.
Since 1999, ePrize has successfully launched more than 7,000 campaigns in 44 countries for 76 of the top 100 brands including Coca-Cola, General Motors, The Gap, HSN, Miller/Coors, Yahoo, P&G, and AT&T.
More at www.eprize.com.