Retailers To Open Earlier Than Ever Before For Black Friday

By Christy Strawser
CBS Detroit Managing Editor
In the olden days of 2010 hard-core bargain shoppers had to get up at 3 a.m. on Black Friday to grab the best 4 a.m. doorbuster deals.

Get ready to start a new tradition.

Major retailers including Kohl’s, Target and Macy’s have announced they’ll open the doors earlier than ever before — at midnight on Thanksgiving — for Black Friday sales. That means shoppers could conceivably take a power nap after tucking into Thanksgiving turkey and pie, then lace up comfortable shoes and hit the stores.

The upside? There’s no need to set the alarm clock if you never really go to sleep.

The Target announcement says, “To provide shoppers with a jumpstart on unbeatable Black Friday deals, Target stores will open at midnight—earlier than ever—on Friday, Nov. 25.  Extended store hours, along with Target’s Price Match and REDcard Rewards, will have shoppers feeling merry and bright.”

So, why push the ridiculously early start to an even earlier time?

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, executive vice president, of Target stores.

If you’re ultra hard-core, you can get into the car after dinner and hit the Tanger Outlets in Howell or West Branch, Mich., which will open at 10 p.m. on Thanksgiving for Black Friday sales. There’s irony in there somewhere.

“We’re trying to stay ahead of the curve,” said Steve Schuknecht, general manager of the Tanger Outlet Center in Howell. “We’ll offer a free premium $10 gift card to the first 250 people in line when we open. We do try to drive traffic that way and create a buzz.”

That may be a bonanza for avid shoppers, but how about all those hard-working retailers who have to leave their families to man the registers? Schuknecht takes it in stride.

“I don’t like the fact I have to come in on Thanskgiving, but when you work in retail it’s the nature of the beast,” Schuknecht said. “I understand the value of it. Our traffic has been tremendous.”

And don’t worry if you miss Black Friday: Target will also stay open until 7 or 8 p.m. on Christmas Eve, and re-open at 7 a.m. Dec. 26.

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  • Ravi

    Part 2 was somehow vreomed Daniele: Ah, the queen of one-liners. I’m convinced even in old age she’ll never admit her ‘big move’ was a bad one, one made too early, no matter who (including her father) tells her as such. One too many arrogant/annoying/hypocritical comments kept me from liking her more, but I will always respect her competitive gameplay. The most bitter of the bunch will continue pinning that label on others. Gotta love how many times she says she wouldnt’ve gone against Jeff and Jordan, but also made comments about how everyone was ready to write them a paycheck and too scared to go after them. So, Dani, who were you going after then with Brendon gone? Say any name besides ‘Rachel’ and you’re blowing smoke. Jeff was clearly on your radar, too bad he ‘got you got’ before you could get him got.Which of course brings us to…Jeff: The only one I flat out ‘wanted to win’ amongst a few who I ‘wouldn’t mind winning’. I wonder sometimes if it makes me as sick as it does him about the whole clown shoe incident, because I felt he was playing the best overall game and deserved it, moreso than Season 11. I maintain that Veto though shouldn’t have been a must win, his alliance had the numbers, but we all saw what happened there (Shelly’s self-admitted fatal error). Seems like a guy I would like to hang out with, and someone I related to, as someone who’s read the wrong way and seen as ‘angry’ when not understood, and someone in a long distance relationship who’s rapport people like to scoff at because they don’t understand. Glad he won America’s Favourite, don’t care if it was twice. It’s a far stretch from the $500,000 he deserved.Shelly: One minute she ‘doesn’t regret her move’ and the next it’s her ‘fatal error of the season’. Sounds like she even lies to herself. (or as many pointed out, believes her own lies). She proved that it’s possible to make a move too early in the game, even with only two weeks left in it. Couldn’t win a competition to save her life, her logic in her ‘big game move’ was so completely flawed that it boggles the mind.Kalia: I could write a novel on everything I disliked about her. Realized as the season dwindled down that I’ve officially never disliked a Big Brother contestant more. These posts are long enough, I won’t even begin, I’ll just mention a glaring one. Strong competitors (as she liked to call herself) don’t give up on competitions. It’s not just the number you win (because two is just so damn high, including zero must-wins) it’s about the competitive will. We saw her give up more than once, including in her own HoH in the Veto comp that Jeff won. “I was tired, so I took a break”. Sincerely glad she wasn’t the one on The Talk today instead of Rachel. I think I would’ve thrown a rock at my TV.

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