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Domino’s Says Cyber Monday Is Pizza Monday, Too

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(credit: istock) Technology Report
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ANN ARBOR – Consumers on Cyber Monday weren’t just buying Christmas gifts online – they were buying a lot of pizza.

Ann Arbor-based Domino’s Pizza (NYSE: DPZ) said Wednesday that for the first time in its 51-year history, the company processed more than a million online and mobile orders in a single week — the week of Nov. 28 through Dec. 4.

The exact total, 1.08 million.

“It was extraordinary, and clearly a sign of the times,” said Patrick Doyle, Domino’s Pizza president and CEO. “Consumers are not only craving quality food, but they’re getting it via the convenience of ordering from their computers and other mobile devices.”

Nearly four years since its launch, Domino’s online ordering now makes up about 30% of total orders.

“Our online and mobile ordering platform is second to none,” Doyle said. “While we are pleased with the orders it is generating, we are mostly proud of the positive experience it continues to provide our customers.”

Domino’s hasn’t stopped at online ordering when it comes to building relationships with consumers. Tomorrow in the United States, Domino’s is hosting its first ever Global Domino’s Day — a multinational promotion with 19 participating countries on Facebook, helping celebrate the company’s 51st anniversary.  The event, offering 50 percent any menu-priced pizza ordered online through a specialized Facebook tab, will launch for Japanese customers at 7 a.m. Pacific, with the party continuing until the US places its last orders at 11:59 p.m. Pacific on Dec. 8.

As of the third quarter of 2011, through its primarily locally owned and operated franchised system, Domino’s operated a network of 9,541 franchised and company-owned stores in the United States and over 70 international markets. During the third quarter of 2011, Domino’s had global retail sales of nearly $1.6 billion, comprised of over $771 million domestically and nearly $813 million internationally. Domino’s Pizza had global retail sales of over $6.2 billion in 2010, comprised of over $3.3 billion domestically and over $2.9 billion internationally.

More at www.dominos.com.

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