DETROIT — Compuware Corp. (Nasdaq: CPWR) announced that it has published a new whitepaper titled “Web and Mobile Site Performance Primer for Business Managers.” The paper outlines key principles followed by top Web enterprises that business managers can follow to improve customer experience by meeting Web and mobile site performance expectations.

Business managers used to see performance as solely an IT concern, but as Web businesses have evolved and become a larger profit center, it has become clear that performance is a business issue. Numerous studies have shown that Web and mobile sites that don’t perform well — are slow to load, have periods of unavailability or have inconsistent performance — negatively impact customers’ experience, their satisfaction and the likelihood that they will continue to spend time on the site or make a purchase.

Based on Compuware’s extensive experience helping companies meet the performance expectations of Web and mobile customers, the best performing Web businesses follow several key principles. Beyond a simple to-do list, these principles provide business managers with a template to create a culture of performance excellence in their organizations. The key principles include: * Work with IT to understand the impact of performance on customers; * Understand the impact site design and marketing promotions have on performance; * Benchmark to ensure customer expectations are met; * Establish shared goals, metrics and actions; * Aim for continuous improvement.

The whitepaper can be downloaded at

The Compuware Gomez platform optimizes the performance of Web, non-Web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.

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