Business

PS&E Adds To Its Executive Staff

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Jeffrey Ajluni, courtesy Palace Sports & Entertainment

Jeffrey Ajluni, courtesy Palace Sports & Entertainment

terrilee3 Terri Lee Sylvester
I am a graduate of Wayne State University with a Bachelor of Arts...
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AUBURN HILLS, Mich. – Jeffrey Ajluni has joined The Detroit Pistons and Palace Sports & Entertainment, LLC as Executive Vice President and Chief Revenue Officer.

Ajluni, 43, will oversee all Detroit Pistons and Palace Sports & Entertainment revenue operations, including corporate partnerships, ticket sales and service and suite sales and service.

He brings a broad and unique perspective to the organization, having spent 21 years in the sports and entertainment industry. Ajluni most recently served as Director of Corporate Partnerships and held positions of Director of Marketing & Business Development and New Partner Development for the Tampa Bay Buccaneers, where he worked from 2000 to 2012. From 2006 through 2008, during his time with the Buccaneers, he worked for Manchester United FC, also owned by the Glazer family. Ajluni worked for the Detroit Red Wings, Detroit Tigers and Olympia Entertainment from 1991 through 2000.

“Jeff is a skilled sports partnership executive who brings a broad-based sports sales background to our organization,” said Dennis Mannion, President of Palace Sports & Entertainment and the Detroit Pistons. “Being a Detroit native, his knowledge of the local market will be an asset for us along with his proficiency in critical key areas such as consumer engagement and sponsor activation.”

“This addition to our executive staff represents a continuation of the business restructuring taking place at Palace Sports and Entertainment. We are excited about the new executives we have hired over the last four weeks including Lucinda Treat and Charlie Metzger and feel their expertise in the areas of business development and strategy, revenue, and marketing and communications align perfectly with our new vision for the future.”

Over the course of his career Ajluni led partnerships and sales efforts during Tampa Bay’s first Super Bowl Championship in 2002 and was part of the Red Wings organization during their Stanley Cup Championship seasons of 1997 and 1998.

As a member of the Buccaneers’ business management team, he oversaw all corporate partnerships and business development, including the oversight of sales and account management for team partnerships, sponsorships and media elements.

From 2006 through 2008, Ajluni was tabbed by Buccaneers ownership to guide global sponsorship sales development for the Manchester United Football Club. During his time with Manchester United he was responsible for securing AIG as the club’s shirt sponsor. The deal was the largest single team sponsorship deal in the history of sports at the time.

Ajluni began his career in sports marketing as an intern for the Detroit Red Wings in 1991. Over the course of nine years, he held a variety of positions with the Red Wings, Detroit Tigers and Olympia Entertainment, Inc., serving as Director of Corporate Sponsorship Sales prior to his departure for Tampa Bay in 2000.

Ajluni has a Bachelor’s degree in business administration from Northwood University and is a native of Bloomfield Hills, MI. He joins other recent executive additions that include Lucinda Treat, EVP of Business Operations and Strategy and Charlie Metzger, EVP – Chief Marketing and Communications Officer.

Follow Terri on Twitter @TerriJLee

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