DETROIT (WWJ) – It’s not just the New York Giants’ stunning come-from-behind victory over the New England Patriots that has Super Bowl viewers buzzing.
Chrysler has done it again, generating huge buzz around their Super Bowl commercial featuring Clint Eastwood. Speaking live on WWJ Newsradio 950 Monday morning, Michigan State University advertising expert Bob Kolt said it is patriotic, but he didn’t think it compared to last year’s. (Watch the Chrysler ad here).
“It was a find ad. People liked it,” Kolt said. “We didn’t really rate it because it wasn’t inside the action of the game, so we didn’t compare it to everything else. But people who saw it, I think we moved. Particularly they would be in the Detroit area and were likely proud.”
“I don’t think it was as good as last year’s ‘Imported from Detroit’ Eminem ad that would cut away from all of the clutter and really be revolutionary in generate sales to come,” he said.
Kolt said a team of MSU marketing professors selected the Sketchers commercial as their favorite. The Fiat 500 ad also ranked in their top 5, which he said was surprising.
Hear WWJ’s interview with Bob Kolt: