DETROIT (WWJ) – There is a new cereal in town and Detroit Tiger baseball fans are sure to eat it up.

The 2011 American League MVP and Cy Young Award Winner Justin Verlander is featured on the front of a brown box throwing a pitch under the cereal’s title “Fastball Flakes.”

Doug Ritchart, spokesperson for the company who designed the product and the box, said the cereal is frosted corn flakes.

“It kind of has that old-school baseball feel because on the front of the box, the words ‘Fastball Flakes’ is in that old-school baseball script,” said Ritchart.

The 14-ounce limited edition collector’s box features a custom photo of Verlander, a printed signature and his stats. The cereal is being sold at Meijer stores in the Detroit, Lansing, Kalamazoo and Grand Rapids areas.

All the funds raised will be donated to the John D. Dingell VA Medical Center in Detroit and the VA Ann Arbor Healthcare System.

“Our goal is to sell over 150,000 boxes but we wont know, as far as what that turns out to be financially, until we’re a little bit further into the program,” he said.fastball flakes tshirt Eat Em Up Tigers: Justin Verlander Gets Own Fastball Flakes Cereal

And, if the cereal isn’t enough for you, there’s even a “Fastball Flakes” t-shirt that you can buy. If you can’t make it to a Meijer location, you can also order the products online. For more information, visit

Comments (4)
  1. T says:

    I’m sending this box of cereal to Tigers Fans in Alabama !
    What a GREAT way to support our home team.

  2. Christiaan Scott says:

    Meijers only? Why not include the locally owned grocery stores also?

  3. Hirotaka says:

    I make my own granola using a sailmir recipe. I add everything to my granola flax seeds, sesame seeds, pumpkin seeds, sunflower seeds, cashews, almonds, hazel nuts, coconut, dried cranberries and raisins. That’s the best part of homemade granola for me, all the stuff I put in it. Plus, it tastes WAY better than the cheap grocery store granola.

Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

More From CBS Detroit

Best Cooking Classes In DetroitLearn how to whip up some wonderful dishes while having fun!
5 Bucket List Items To Cross Off In DetroitThe “must-do” items for anyone making a trip to Detroit.

Watch & Listen LIVE