EAST LANSING — Red Cedar Technology announced today that Zouch Dynamics Ltd. has agreed to distribute Red Cedar’s design optimization software, called HEEDS, in the United Kingdom.

ZDL will be working closely with CAE Value AB, an established distributor of HEEDS, based in Sweden.

“HEEDS MDO is a powerful software tool that enables engineers to automate their design optimization processes,” said David Ewbank of ZDL. “HEEDS features revolutionary new search strategies and offers a way of working that makes serious design optimization available to design and CAE engineers without requiring them to be optimization specialists. On more than one occasion, we have had conversations with customers about other optimization tools that have resulted in feedback like ‘yes we do have an optimization tool, but we don’t use it because it is too difficult.’  HEEDS is a tool that engineers can actually use to help solve real-world design problems. HEEDS is also an excellent fit with the other CAE tools that we sell from MSC Software and VI-grade, and we are confident that our customers will see significant productivity gains, improved product designs and reduced development times and costs by including HEEDS in their simulation toolbox.”

Johnny Engstrom, of CAE Value AB (www.caevalue.com), was equally enthusiastic about the partnership: “Leveraging the combined world-class expertise of ZDL, CAE Value and Red Cedar Technology will no doubt deliver game-changing product optimization to clients currently challenged with complex engineering tasks in compressed time-to-market.”

Red Cedar Technology helps companies design better products, faster. Its optimization software and services assist clients in producing innovative solutions, reducing product development time and risks, and meeting or exceeding customer expectations. Product teams worldwide use our expertise to design safer cars, engineer life-saving biomedical devices, and develop innovative structures for air travel and space exploration, among other groundbreaking applications.  For more information, visit www.redcedartech.com.

Zouch Dynamics Ltd. provides specialist multi-body dynamics simulation-related software and services. Based on a background of using MSC.ADAMS both in industry and with MDI/MSC Software, they are able to offer a high level of experience in this area of simulation. They quickly became the UK reseller for VI-grade GmbH, offering the full product range, as well as training, support and services. Visit http://www.zouchdynamics.co.uk/ for more information.


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