AUBURN HILLS — Chrysler Group’s Mopar Division said Monday that it will be the first in the industry to remove charging cords in its vehicles by offering in-vehicle wireless charging.
The company will first make the technology available on the all-new 2013 Dodge Dart that arrives in dealerships in the second quarter of this year.
“At Mopar, we look for every single opportunity to make our customers’ lives easier,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Our industry-first in-vehicle wireless charging system is the perfect solution for those connected customers who are always on the go.”
For easy access, a seamlessly integrated power bin, measuring 8.27 inches by 9.5 inches by 3.25 inches, is installed just below the center stack and in front of the center console. The bin has a built-in charging grid that is activated when customers place in their battery-powered device. The unit begins to charge when the vehicle is started. A phone case, specifically designed for a variety of smartphones, is required and included with the feature.
Mopar in-vehicle wireless charging is available for $199.99, plus installation.
The new Dodge Dart offers drivers thousands of ways to personalize their car with 12 exterior colors, 14 interior color and trim combinations, three fuel-efficient engines, three transmissions, six wheel choices and five trim levels. Dart customers can choose a vehicle that fits their personality without sacrificing comfort or value. The Dart starts at $15,995.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze in 1937. The Mopar brand made its mark in the 1960s, when Mopar carried a line of special parts for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical assistance and customer support.