SOUTHFIELD — On June 14, a panel of automotive industry, economic and university experts will discuss what’s being referred to as “the new auto,” and how the talent pipeline and cutting-edge innovation happening at our top research institutions can move our state’s economy and the industry forward.
“The New Auto — and Michigan’s Place in the 21st Century Auto Industry” will be held at the Michigan State University Management Education Center, 811 W. Square Lake Road in Troy. The event begins with registration and networking at 7:30 a.m., opening remarks at 8:45 a.m. and the panel discussion from 9 to 10:15 a.m.
Then, from 10:20 to 11 a.m., stay for a special presentation from motivation expert Chester Elton.
Michigan is the birthplace of the modern automotive industry, where the automobile was catapulted from a novel product to an everyday necessity. From the beginning, intense competition, increasing consumer demands, governmental safety and environmental regulations constantly posed new challenges. The way that automakers respond to these challenges is through innovation — improving their designs, manufacturing processes, logistics, or other business practices.
Michigan has been home for much of this innovation, primarily due to the clustering of OEMs and suppliers in the region, but also because of the presence of world-class research universities that has created and sustained a pool of talent and know-how that has attracted both domestic and international companies to locate their research and development centers in the state.
Panelists include Christopher Borroni-Bird of General Motors, Amy Cell of the Michigan Economic Development Corp. and Garth Motschenbacher of Michigan State University.
Following the panel discussion, hear from motivation expert Chester Elton, co-author of several successful leadership books and in-demand speaker the world over. Elton’s books have been translated into over 20 languages and have sold more than a million copies worldwide. Chester has been featured in The Financial Times,Washington Post, Fast Company and the New York Times. He has been featured on 60 Minutes, CNN, ABC’s Money Matters, MSNBC and National Public Radio.