Reporting Zahra Huber
DETROIT (WWJ) – Worried about a zombie attack? Buy zombie bullets.
Talk about zombies and a possible zombie apocalypse has increased due to recent gory accounts of drug-induced, flesh-eating attacks in the news.
Stores across the U.S., including in Metro Detroit, are getting in on the undead action by selling Zombie Bullets, made by Hornady Manufacturing.
In promoting the product on their website, Hornady suggests, “Be PREPARED – supply yourself for the Zombie Apocalypse with Zombie Max ammunition from Hornady! Loaded with PROVEN Z-Max bullets… MAKE DEAD PERMANENT!”
So, will this ammunition actually defend against the things that go bump in the night?
WWJ Newsradio 950′s Zahra Huber spoke with company spokesman, Everett Deger, who said, while the bullets are real, they’re only meant to be used on targets and not on people (or zombies).
Deger said company president Steve Hornady came up with the idea for Zombie Max bullets because of his love for zombie movies and shows.
“After it gained some acceptance among some of us here in the company got on board with the idea we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that … fictional world,” Deger said.
He said the Zombie Max and Z-Max bullets are Hornady’s most successful products.
“This is probably one of the only (product) launches that we’ve seen when people who are not in the hunting and shooting industry will go out and they will purchase this,” Deger said.
“I mean, I’ve heard of guys who buy it just because they think the packaging is cool and they set it on their cube and they don’t even own a gun,” he said. ”It has that sort of cross-market appeal, which I think is rare to find these days, where you can actually sell something that will transcend not just one market but go into several.”