DETROIT — The state of Michigan’s Department of Natural Resources has used AT&T’s Mobile Enterprise Applications Platform to create a “Michigan Camping and Recreation Locator” application.
The app has already been downloaded by 29,000 outdoor enthusiasts to find information on campgrounds, hiking trails, visitor centers and events.
Ron Olson, chief of the DNR’s Parks and Recreation Division, said the app is a great way to locate a park near you wherever you are.
“Even during the camping off-season – any time after Labor Day – thousands of people have downloaded our mobile app. It’s an easy way for anyone to find the nearest park or recreation area, whether they’re Michigan residents looking to escape their daily routines or tourists searching for adventure,” Olson said.
Other businesses and industries can use the platform to transform time-consuming business practices or engage customers on their mobile devices.
For the sales team at Eaton, a power management company based in Cleveland, Ohio, AT&T MEAP has made it easier to search for and sell products from Eaton’s catalog to customers in more than 150 countries. With their mobile app, Eaton Powersource, the company’s sales force has information about Eaton’s 200,000 hydraulic products right at their fingertips.
“Eaton is committed to creating and maintaining powerful customer relationships,” said Justin A. Kershaw, senior vice president and CIO for the industrial sector at Eaton Corp. “With the Eaton Powersource app, we can share technical specifications, competitor cross references, pricing information and more in a way that is easy and convenient, not only for our sales teams but also for our customers.”
“Time and time again, our AT&T MEAP customers show us that their creativity combined with our powerful platform can transform almost any idea into a mobile application,” said Chris Hill, vice president of advanced mobility solutions at AT&T.