AUBURN HILLS (WWJ) – Chrysler, known for making news with its two-minute Super Bowl, is going long form again. This time, they are debuting the campaign for their Dodge Dart with a ninety second ad during Major League Baseball’s All Star Game.
(Video provided by Chrysler)
The ad is entitled “How to Change Cars Forever.” Chrysler calls it a “rapid fire instructional spot on how to make a world-class car today.
“We wanted to provide a peek inside what it takes to bring a new car to fruition,” said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC.