Faurecia North America Launches Vehicle Interior Design Contest on Pinterest
AUBURN HILLS — If you could design your ideal premium vehicle interior, what would it look like? Faurecia, the world’s sixth-largest automotive supplier, is asking the Pinterest community to submit their ideas for a chance to win an iPad in the “Faurecia Pin-spiration” contest announced Wednesday.
Running through July 31, the contest asks participants to submit a pinboard titled “Faurecia Pin-spiration” categorized on Pinterest under “Cars and Motorcycles.” Each board should reflect innovations that define premium and could lead to vehicle design.
As part of the contest, participants must include at least five innovations from Faurecia, along with other images that inspire their ideal vehicle interior. Each pin should be tagged with the name of the contest and include a caption explaining how the image could be used to influence premium vehicle design.
Faurecia is dedicated to designing innovative features for future vehicles that offer consumers the highest level of comfort, safety, style and connectedness. To show the depth of its interior décor options, the company created “Collections by Faurecia,” a display that illustrates Faurecia’s capacity for employing various technologies and decorative finishes to produce an assortment of colors, surfaces and materials for today’s vehicles. Drawing inspiration for these systems from a variety of resources, Faurecia is able to bring premium touches to standard vehicles.
“At Faurecia, our designers find inspiration for vehicle interiors in a variety of places, “said Jay Hutchins, director of marketing & product planning for Faurecia Interior Systems. “That inspiration can be found anywhere, from the fabrics in the latest fashion designs to the technology in your favorite electronic devices. With this contest we are interested in seeing where others find that inspiration, and what better place to host such a contest than on Pinterest –one of the largest resources for inspiration in the digital space?”
A panel of Faurecia designers will judge the submitted Pinboards based on creativity and innovative ideas that could translate into premium vehicle design. For a chance to win, contestants must submit their entries by July 31 via email to FaureciaNA@Faurecia.com and include a URL link to the board, along with the participant’s name, email address and phone number. The winning “Pinner” will receive a brand new 64 GB iPad.
The Faurecia Pin-spiration contest is open only to legal residents of the fifty United States and the District of Columbia. For more information and a complete list of the official contest rules, please visit the Faurecia Facebook page (www.facebook.com/FaureciaNA).
Faurecia is the world’s sixth-largest automotive equipment supplier with four key business groups: automotive seating, emissions control technologies, interior systems and automotive exteriors. In 2011, the Group posted total sales of $22.5 billion. Faurecia employs 84,000 people in 33 countries at 270 sites and 40 R&D centers. Faurecia is listed on the NYSE Euronext Paris stock exchange. For more information, visit: www.faurecia.com.
Faurecia North America had sales of $4.8 billion in 2011. The group has 36 production sites in the United States, Canada and Mexico and employs more than 17,000 people in the region. It has five technical and development centers, including two in Auburn Hills and one each in Holland and Troy, and in Columbus, Ind., as well as customer centers in Southfield, Mich. and Toledo, Ohio.