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Lip Dub Czar Rob Bliss’ New Project: ‘Good Time’ For Michigan

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Rob Bliss Grand Rapids Lip Dub

(credit: Grand Rapids Social Diary / Jake Kosten)

(credit: WWJ-TV) Carol Cain
An Emmy Award winning journalist, Carol Cain is also the se...
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By Carol Cain
CBS62
Rob Bliss, 23 – the creative sparkplug behind the Grand Rapids Lip Dub video that took YouTube by storm  —  is  hoping lightning strikes twice with a sequel planned about his home state of  Michigan.

Bliss, who runs Status Creative, came up with the idea of a Lip Dub video last year featuring Grand Rapids’ city fathers and mothers  and hundreds of others lip synching to  Don McLean’s 1970s tune “American Pie.”  He did it to  respond to Newsweek, which described his town as boring and wanted to prove them wrong.

That Lip Dub gained traction with millions of views on YouTube. It was called the “greatest music video ever made” by Roger Ebert and won “Best Use of Video in Social Media” from PRNewswire in 2011.

“It’s time for Michigan to get its just desserts and show it has lots of good times and great things going on,” Bliss said.

His newest project – which isn’t technically a lip dub as it isn’t being done in one contiguous take and isn’t lip synching, will show people across Michigan singing a parody of “Good Time” by Carly Rae Jepsen.

She’s the artist who sings the wildly popular “Call Me Maybe” song that has been parodied  as a lip dub on  YouTube by the U.S. Olympic Swim Team, the Cookie Monster, singer Katy Perry, and others.

“The lyrics of ‘Good Time’ will be tweaked to talk positively about Michigan and the individual performances we film will be edited together to create one fluid piece,” Bliss added.

The project – which will be a three and a half minute video when done — is being funded by Michigan Economic Development Corporation. Chrysler is also a sponsor. The video will also be posted on You Tube.

Bliss and his crew are putting finishing touches on their hectic travel agenda which kicks off  Sunday (Aug. 19) and includes 50 stops in 50 cities in seven days.

Update: the schedule of planned stops has been finalized. View the interactive map.

goodtimesmap Lip Dub Czar Rob Bliss’ New Project: Good Time For Michigan

(credit: Google Maps)

Folks will be singing portions of “Good Time” at the Big House, Spartan Stadium, Comerica Park, various opera houses, theatres and other landmarks across the Mitten state.

“We really wanted to show how all of these places are  interconnected and have something in common,” Bliss said. “We have lots of great things going on in Michigan.”

“We will be coordinating with  communities and citizens to contribute a giant sing-along including street performers, parades, symphonies, and people from all kinds of backgrounds,” he added.

Bliss hopes to have a video ready to debut just  after Labor Day.

(Carol Cain is the Emmy Winning Senior Producer and Host of CBS62’s “Michigan Matters” which airs  11:30 a.m. on CBS62. She also writes about business and politics in Sunday’s Detroit Free Press. She can be reached at clcain@cbs.com)

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