TROY — A new app lets users save and sell their photos and even turn them into products like T-shirts, hats, coffee mugs, phone cases and more.

The Magic Moments free iPhone app can be downloaded exclusively from the Apple App store.

Much advancement has been made since the days of the instant camera in the 1970s and 1980s, and Magic Moments is an innovative result of this development. By combining the concept of instant photos with personalized keepsakes and e-commerce, Magic Moments is a mobile app that stands alone in the digital landscape.

“Magic Moments is the modern day instant still-image photograph,” said founder Trevor George. “What was common in every instant photo growing up? Whether they captured family, friends, personalities, the most important part was they captured something valuable. Something worth remembering. With the press of a button, that ‘magic moment’ was instantly translated into something tangible — a physical photo. But what about moments that are also valuable to others? Magic Moments takes the instant photo concept one step further, allowing users to not only capture special moments, but design and share those moments to be consumed by any person, on any type of product, anywhere in the world.”

Currently, Magic Moments offers a variety of personalized products, from apparel items like T-shirts and hats, to home items like mugs and shot glasses, to personal accessories like cases for iPhone. There are currently 18 product options available from Magic Moments, with hundreds more slated for the future.

For a video of Magic Moments’ possibilities, visit .

Magic Moments has also introduced the first-ever mobile social marketplace, allowing users to take pictures, design them, and upload one, or thousands of magic moments to social media profiles and the Magic Moments community, MagicMarket. Anytime someone finds their design and orders it on a product, the user will make five percent of the sale.

“Do you take pictures on your smart phone? Most likely the answer is yes,” said George. “Magic Moments offers the first ever way to make money off the pictures you take on a daily basis.”

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