3Sixty Interactive Transitions Local School District To Digital Communication
FENTON — The digital marketing agency 3Sixty Interactive is working with the Carman-Ainsworth Community Schools to transition their communications to the digital realm.
The school district currently mails The Courier, a publication with news and announcements, to everyone in the district. They are looking to reduce the quantity of that publication with various forms of digital communication this year.
The new methods of communication will include an official district Facebook page and Twitter account, along with a digital newsletter that is emailed to parents.
“When we have completed the transition, the administration will be able to share more information, more quickly and facilitate simplified two-way communication with the community.” says Dale Keipert, Chief Strategist at 3Sixty Interactive, “we are excited to be working with Carman-Ainsworth for their transition into the digital world of communication”.
Currently, the school district’s newsletter is mailed once per month and includes photos and stories from all schools, unfortunately it is expensive and does not allow for communication of timely announcements or two-way communication between the administration and the community. The digital newsletter will provide the same news and photos as the printed publication, while the social properties will provide daily news, updates, and reminders.