LANSING — IDV Solutions announced that a new Twitter visualization feature will be available for the forthcoming releases of its Visual Fusion 5.7 and Visual Command Center 2.0 software, expected at the end of October.
This feature will let Visual Fusion and Visual Command Center users visualize the location, time, and content of individual tweets using ad hoc searches. The Twitter visualization tool can be configured to automatically monitor Twitter, then categorize and visualize the location of tweets related to security, risk, threats, corporate brands, or other user-defined keywords and categories.
As with all data feeds in Visual Fusion and Visual Command Center, users can perform on-the-fly analyses using filters, built-in business intelligence charting tools, heat maps, and more. Customers of both products were involved in development and testing of the Twitter tool.
Visual Fusion is IDV Solutions’ data visualization and business intelligence software that unites all the information important to businesses and public organizations visually, in the insight-producing context of location, time, and analytics. Visual Command Center is risk awareness and response software is built on the Visual Fusion technology. It helps corporations, public safety agencies, and other organizations identify and evaluate risks, by integrating real-time data about global events with enterprise data stores and security systems.
Twitter is increasingly seen as an early-alert system for breaking news, instant polling and sentiment analysis. When earthquakes struck the U.S. East coast in April 2011, Twitter lit up with reports about the temblor, scooping news outlets. Searches and analysis using keywords and Twitter hashtags like #romney, #obama, or a brand name can almost instantly reveal how Twitter users view a debate performance or their current affinity for a product.
“Our customers in sales and marketing, risk awareness, security, and other functions have been eager to tap into the real-time stream of information from Twitter,” said George Siegle, IDV marketing director. “The ability to see tweets clustered and plotted on the map and in the timeline, combined with the ability to drill down to individual tweets, helps Visual Fusion and Visual Command Center customers understand incidents, events, and opinions that can affect their organization and constituencies.”
IDV Solutions is a data visualization software company that helps organizations discover opportunity, identify risk, and take action. More at www.idvsolutions.com.