DETROIT — Compuware Corp. (Nasdaq:CPWR) Thursday announced that it has published a new white paper titled “The Hot Business of eCommerce.”

The paper explores the correlation of poor application performance on e-commerce revenues, customer loyalty and brand image and how a new generation of application performance management will help e-commerce businesses deliver peak performance and the bottom line business benefits associated with it.

With the extreme competitiveness of today’s online retailer market, customers have very little patience for slow performing websites. Customer loyalty can be won or lost in a matter of a single second, causing a customer to switch to a competitor site, impacting revenue and brand image.

Studies have shown that a one-second delay in response time reduces conversions by 7 percent. For an e-commerce site that sells $100,000 of merchandise per day, a one-second delay means $2.5 million in lost revenues annually. Online retail customers expect fast and efficient e-commerce applications. It’s vital in today’s online world that online retailers create best-in-class experiences to stay competitive and in business.

This whitepaper outlines:
* the cost of poor application performance and its impact on revenues, customer loyalty and satisfaction and brand image;
* the complexity of the e-commerce application delivery chain and its impact on performance; and * how a new generation of application performance management can help e-commerce business maintain peak
performance, drive a high-quality customer experience, and deliver better business results.

To download the whitepaper, click here.

Driven by end-user experience, Compuware APM provides the market’s only unified APM coverage across the entire application delivery chain — from the edge of the Internet through the cloud to the data center. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report.

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