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‘Movember’ Towels Coming To Detroit Lions Game

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DETROIT, MI - NOVEMBER 18: Calvin Johnson #81 of the Detroit Lions scores on a 25 yard touchdown pass from Matthew Stafford #9 during the third quarter of the game against the Green Bay Packers at Ford Field on November 18, 2012 in Detroit, Michigan. The Packers defeated the Lions 24-20. (Photo by Leon Halip/Getty Images)

DETROIT, MI – NOVEMBER 18: Calvin Johnson #81 of the Detroit Lions scores on a 25 yard touchdown pass from Matthew Stafford #9 during the third quarter of the game against the Green Bay Packers at Ford Field on November 18, 2012 in Detroit, Michigan. The Packers defeated the Lions 24-20. (Photo by Leon Halip/Getty Images)

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DETROIT (AP) — The importance of men’s health and prostate cancer screenings will be highlighted during the Lions traditional Thanksgiving Day football game in Detroit.

Blue Cross Blue Shield of Michigan is supplying 50,000 “Movember” themed towels Thursday at Ford Field.

The health insurer has been asking men across the state to grow moustaches throughout November as a way of encouraging others to take control of their health. The moustaches are symbols of an effort led by the Movember Foundation which raises awareness about health risks that go undetected and untreated.

Blue Cross Blue Shield president and chief executive Dan Loepp says grooming mustaches encourages other men to help “change the face of men’s health.”

Blue Cross covers 4.4 million of Michigan’s 9.9 million residents.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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