‘Movember’ Towels Coming To Detroit Lions Game

DETROIT (AP) — The importance of men’s health and prostate cancer screenings will be highlighted during the Lions traditional Thanksgiving Day football game in Detroit.

Blue Cross Blue Shield of Michigan is supplying 50,000 “Movember” themed towels Thursday at Ford Field.

The health insurer has been asking men across the state to grow moustaches throughout November as a way of encouraging others to take control of their health. The moustaches are symbols of an effort led by the Movember Foundation which raises awareness about health risks that go undetected and untreated.

Blue Cross Blue Shield president and chief executive Dan Loepp says grooming mustaches encourages other men to help “change the face of men’s health.”

Blue Cross covers 4.4 million of Michigan’s 9.9 million residents.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)


Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Fall Festivals In Metro DetroitFrom music to art to special events, there's a little something for everyone's delight.
Best 4th Of July Concerts In Metro DetroitStaying home this weekend? Celebrate the 4th of July by rocking out at one of these shows.

Watch & Listen