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Auto Show Upgrades To Benefit Media, Manufacturers

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This poster created by Reid Dickson, Stoney Creek High School 12th grader, won the Grand Prize - Chairmen's Award in 2011. (Credit: naias.com)

This poster created by Reid Dickson, Stoney Creek High School 12th grader, won the Grand Prize – Chairmen’s Award in 2011. (Credit: naias.com)

DETROIT — The North American International Auto Show Thursday released information on new programs and improvements that will make the show more convenient, and more productive for both media and auto manufacturers.

To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.

“Like our auto manufacturer partners, we continue to look for ways to improve our product, and our customer service,” said Jim Seavitt, NAIAS 2013 chairman. “And, as we present the industry’s finest on the world stage, it’s our goal to exceed the needs of media and manufacturers, alike. We take our leadership position very seriously, and work year-round to maintain that distinction.”

Michelin was the first sponsor to sign on when the former Detroit Auto Show re-invented
itself as the North American International Auto Show in 1989 under the direction of several forward thinking auto dealers who envisioned a world-class show in the heart of the auto industry. Michelin continues to offer unparalleled support to the NAIAS, and to the thousands of journalists who cover the event.

In order to provide media with even greater resources, the Michelin Media Center (which
has served media from around the world for 24 years) will expand and move closer to the
action at NAIAS 2013. The expansion includes a move from the third floor of Cobo Center
to Michigan Hall. The larger space provides an additional 1,000 square feet to help
provide the infrastructure to support media as they cover the news from NAIAS. The
Michelin Media Center will continue to provide a complete business center for all working
media as well as meals, snacks and beverages throughout the day.

“We strive to continuously improve the Michelin Media Center so it can remain the hub for the thousands of stories, photos and Internet feeds emanating from North America’s
premier auto show. This expansion further solidifies our commitment to the NAIAS and the automotive industry as a whole,” said Edna Johnson, vice president, Communication and Brands, Michelin North America.

Also new to NAIAS 2013, Premier Sponsor Delta Air Lines is offering 5-10 percent
discounts on select coach fares, on both domestic and international flights, for travel to
Detroit for the NAIAS any time during the dates of Jan. 4-31. Assistance in booking flights
is also available through Passageways Travel. Details and booking information can be
found at naias.com/travel-directions/air-travel.aspx

Now that the Paris Motor Show has concluded, it’s “all eyes on Detroit,” said Seavitt. “We
had the opportunity to meet with several auto manufacturers in Paris, and it’s clear that
NAIAS continues to be an integral part of their global launch strategies. Based on what we
learned, NAIAS will continue to be a leader in worldwide product unveilings,” he added.
“Get ready for an extraordinary amount of news and excitement headed to Detroit.”

In other news, Jaguar Land Rover will return to the show with a significant presence and
vehicle showcase, and Chinese auto manufacturer Guangzhou Automobile Group Corp.
will exhibit at NAIAS 2013.

The NAIAS 2013 Press Preview will take place Jan. 14 and 15. The Industry Preview will
take place Jan. 16 and 17. The Charity Preview Gala will be Friday, Jan. 18. And the public
show runs from Jan. 19 to Jan. 27.

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