Reporting Matt Roush
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AUBURN HILLS — A trip to the dentist becomes more like taking in a 3D movie matinée with the Cinema ProMed System, powered by the Carl Zeiss Cinemizer organic light-emitting diode screen.
The new system was launched Tuesday across the United States and Canada by Total 3D Solutions, based in Auburn Hills.
Total 3D Solutions is the North American distribution partner for the renowned international optics and optoelectronics company, Carl Zeiss Group, and has built the Cinema ProMed system around the new Zeiss OLED multimedia video glasses.
In the Cinema ProMed System, Total 3D Solutions has created a turn-key solution for the dental market, enabling dental offices the ability to offer patients a completely immersive 2D or 3D video experience while they are in the dental chair.
As many as 15 percent of Americans avoid going to the dentist because of fear and anxiety, according to a study funded by Colgate toothpaste. The Cinema ProMed System helps reduce anxiety by visually removing patients from the clinical surroundings and fully immersing them in a video.
“Cinema ProMed allows my patients to relax and be comfortable, which makes my job as a dentist much easier,” said Thane I. Ostroth, a dentist in Royal Oak. “I figured that the kids would like it, but one surprise is how many older patients really enjoy using it. The relaxing 3D videos seem to resonate well, and they can easily adjust the focus, since most of them wear glasses. The Cinemizer OLED is so small and lightweight that it isn’t an inconvenience at all.”
With a high-contrast display, lightweight design for easy set up and positioning, and personalized diopter settings to adjust focus individually for each patient, the Cinemizer OLED is the most affordable, high-quality set of 3D glasses of its type on the market.
Patients can watch an assortment of 2D or 3D video content may that include movies, TV shows, video games, informational programs provided by the dentist — or the patient can select their own favorites from an iPad, iPhone or iPod Touch simply by plugging their own device into the Cinemizer OLED. It can also be easily connected to a PC, Mac, handheld touch device, Blu-ray player or standard DVD player. Total 3D Solutions supplies a list of suggested video content, offers free 3D relaxation videos, and supplies a free 30-day subscription to Netflix with the Cinema ProMed System.
“The Cinema ProMed System improves dental procedures for both the patient and the dentist,” said Dave Hodgson, principal of Total 3D Solutions. “The entertainment and distraction offered by the Cinema ProMed System quickly take the patient’s mind away from the stressful sights and sounds of the dentist office and virtually transport them to a place that is more calm and peaceful.”
The Cinema ProMed System comes with integrated Sony over-ear headphones that are easy to sanitize between patients, an Apple connector kit and an optional fourth-generation iPod Touch device for playing digital video.
Total 3D Solutions also packages the glasses with a charger, carrying and storage case, in-office promotional materials and staff training. The Cinema ProMed System is available from Total 3D Solutions in the U.S. and Canada at a price of $999. Total 3D Solutions offers full service and support to dealers and customers in North America.
For more information and to view a brief video describing the Cinema ProMed System, visit www.total3dsolutions.com/med.html.
A Michigan-based company, Total 3D Solutions has 15 years of experience in the fields of 3D video production and animation, app development, and immersive training solutions for the U.S. military and several large US corporations. In addition to immersive training solutions, Total 3D Solutions develops various applications and uses for the cinemizer OLED, such as controlling model aircraft via first-player view, a presentation tool for architects, a marketing tool for ad agencies and as a flexible viewfinder for photographers and film-makers. For more information, please visit www.total3dsolutions.com.
The Carl Zeiss Group has 24,000 employees and provides optics, optoelectronics, semiconductor manufacturing, industrial metrology, microscopy, medical technology, vision care and more. The company was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany.