University Increases Online Applications With Digital Marketing
FENTON — The digital marketing agency 3Sixty Interactive said this week that it assisted Kettering University with a digital marketing campaign to reach potential students and subsequently increase online applications.
Kettering University is a top ranked institution in the engineering field, with unique co-op opportunities for both graduate and undergraduate students.
3Sixty Interactive worked with Kettering in developing a strategy, maximizing their budget across three digital channels — pay per click, display advertising, and Facebook advertising.
Measurements were taken bi-weekly with adjustments made based on analysis. 3Sixty Interactive looked at which medium was the most successful every two weeks, and allocated the budget appropriately. During the last two weeks of the campaign, 3Sixty Interactive only ran display advertisements on the Google ad network because that was the best performing medium.
The campaign exceeded the conversion goal for online enrollment applications by 36 percent. 3Sixty Interactive was able to reach the target market — high school students interested in engineering — and raise awareness for the university through digital marketing methods.
Dale Keipert, Chief Strategist for 3Sixty Interactive stated that “This particular client needed digital marketing to reach online outlets that their market frequents. Kettering University wanted to find potential students that were already interested in engineering by marketing to their interests in video games, robotics, and higher education. We were able to work with the university to increase awareness, and interest for their degree program and co-op opportunities.”
3Sixty Interactive is a professional agency with more than 10 years of experience in the digital world. They are based in Fenton, with clients throughout the midwest and across the globe and offer a variety of digital marketing solutions that include search engine optimization, digital advertising, email marketing, social media, customized strategy reports, analytics and maintenance of your marketing plan.