PLYMOUTH — The 31st annual Plymouth Ice Festival has stepped into the 21st Century with the addition of a mobile Web site.
“With the popularity of smartphones and tablets becoming a main channel for people to engage with companies, organizations, events, and anything else with a digital thumbprint, we thought it was imperative to offer a mobile site in order to broaden our lines of communications with festival goers,” Sam Walton, Producer of the Plymouth Ice Festival. “It’s important that we keep the traditional values of the festival alive, but in order to move the event forward we also have to meet the rising expectations of newer generations that want and need to interact through digital devices. And we’re taking our first step in doing so this year. I think everyone will be pleased with the mobile offering from the Plymouth Ice Festival this year.”
The festival officially kicks off at 3 p.m. on Friday, Jan. 18, and wraps up at 6 p.m. Sunday, Jan. 30. The three days will be chock full of events, demonstrations and activities with other highlights including the DTE Energy Hot Spot Warming Tent; the AGA Nation Rail Jam on Forest Avenue; the MGM Grand Party Lot at EG Nicks; interactive ice sculptures; Genisys Credit Union College Carving Competitions; Dueling Chainsaws Speed Carving Competition; LaBatt Blue Frozen Pub Crawl Presented by the Detroit Spartans; Fire and Ice Towers; Blue Care Network of Michigan Family Fun Zone Presented by Sun and Snow Sports; and live entertainment on the Community Financial Main Stage.
New activities include the ACO Hardware Made in Michigan Marketplace and the Greenhills School skating rink in Kellogg Park.
As always, there will be plenty of ice carvings and sculptures displayed throughout downtown Plymouth.
“Through the years the event has gone through many changes, but the fact that the event continues to dazzle and delight thousands upon thousands of visitors from across the country every January is truly special,” Walton said. “And this year will prove no different. The festival will be more exciting than ever with more than 100 ice carvings on display and new and improved activities around the downtown area.”
Sculptures will be on display 24 hours a day for the duration of the weekend. Activities run from 3 to 10 p.m. Friday, 10 a.m. to 10 p.m. Saturday and 10 a.m. to 6 p.m. Sunday.
Admission to the Plymouth Ice Festival is free. For a complete listing of festival activities and information, please visit www.plymouthicefestival.com.