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Nissan Debuts Brand Scent, Locally Designed Auto Show Booth

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Matt Roush, WWJ Tech Editor, talks with Eric Marks, Director of Interactive Marketing and Social Media for Nissan North America, about the design of their booth at the North American International Auto Show.

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The booth was designed by the Auburn Hills marketing firm George P. Johnson Co. The stunning “halo” is 150 feet by 40 feet and hovers over the space. Music has been programmed to harmonize with the time of day including morning, afternoon and evening. A subtle scent fills the space. “An essence of green tea is what we think it offers up,” said Marks.

The Auto Show opens to the public, Jan. 19 through Jan. 27 at Cobo Center in Downtown Detroit. With over 500 vehicles to peruse, plan on giving yourself plenty of time to wander. Displays will run the gamut from single-story offerings to multi-level audio/visual powerhouses that will present an unbelievable experience not to be missed.

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