By Christy Strawser
CBS Detroit Managing Editor
DETROIT (CBS Detroit) Williams Gun Sight and Outfitters in Davison, Mich., said they learned their money’s no good with Comcast when the cable giant rejected their advertising because they no longer accept ads promoting firearms or fireworks.
The change in policy happened February 8 after a deal that gave Comcast controlling interest in NBC Universal, which previously had a policy of not accepting firearms ads.
But Comcast is the monopoly cable provider in two-thirds of the markets in the country, said John Kupiec, president of the advertising agency Canadian American Corp., so their policy now affects every cable channel and major network. And it affects major advertisers including Cabela’s and Walmart.
“The next step is we want to get the lawmakers on Capitol Hill to review the monopolistic rights this company (Comcast) currently enjoys as the largest cable provider in the United States,” Kupiec said, adding as a last resort, his firm will consider legal action.
Kupiec first discovered the firearms ad ban when he tried to place an ad for Williams Gun Sight, and was told by Comcast they’ll no longer air them.
“Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward,” the company said in a press statement. “This policy aligns us with the guidelines in place at many media organizations.”
Williams Gun Sight staffers think it’s a hypocritical, anti-constitutional stance.
“We’re a perfectly legal company selling a perfectly legal product and they have chosen us out of all the industries out there to make a stand on what’s right or wrong,” said Williams’ chief operating officer Dan Compeau, adding they’re one of the largest firearms retailers in Michigan.