PLEASANT RIDGE — The Pleasant Ridge-based digital promotions firm ePrize Thursday announced ePrize Social Analytics, a new social analytics report service that ePrize says will offer its customers brands deep, actionable insights on brand followers through the collection and aggregation of Facebook data.
According to recent surveys, 80 percent of marketers worldwide plan to use social media data in overall marketing efforts. In addition, more than 40 percent of marketers cite lack of analytics capabilities as factors that prevent them from collecting social media data effectively. The ePrize Social Analytics service now offers brands an easy way to uncover this valuable data and implement the findings into more deeply engaging with customers.
“Facebook is the world’s most powerful and reliable CRM database,” said Matt Wise, CEO of ePrize. “With our Social Analytics offering, brands can use Facebook data to shape more relevant content, offer highly targeted promotions, and drive future decision making, such as buying more targeted and efficient Facebook media.”
The ePrize Social Analytics uses data collected through the Facebook login process during a consumer’s registration for a marketing campaign. When consumers choose to register with their Facebook data, they give brands permission to collect valuable information, including likes and interests, status updates and check-ins, and lifestyle and demographic information.
Proprietary software from ePrize aggregates the raw Facebook data from each campaign, and categorizes it into detailed visual breakdowns, allowing brands to see trends among customers, evaluate a program’s success on reaching target consumers and optimize Facebook media buys.
Brands will also gain deeper knowledge about their Facebook communities, enabling them to develop future program themes, identify partnership and sponsorship opportunities, gain insights on brand competitors in the space and deliver more relevant social content.
“Until now, our clients have never had the opportunity to see aggregated data through Facebook, making them wonder how well they really know their Facebook fans,” said Matt Kates, ePrize vice president of strategic services. “ePrize Social Analytics is the latest example in our initiative to provide new campaign measurement tools and drive effective social engagement.”
For more information on ePrize Social Analytics, register for a free 30-minute Webinar on Feb. 27 or March 13 by visiting www.eprize.com/engage/webinars.
The company has created promotional campaigns, CRM programs and loyalty systems in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Palo Alto, and Seattle. ePrize acquired an analytics division in 2011 and a mobile CRM company in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012. In January 2013, ePrize acquired Mozes, which allows brands to engage consumers in venue. See our press page on eprize.com or text CRM to 35350 for mobile demos and alerts.