NCAA Tournament Traffic Should Be Boon To Business
AUBURN HILLS (WWJ) – The metro Detroit area should be seeing a cash infusion as March Madness takes hold this week at The Palace.
College hoop fans hit the tournament jackpot as both the Michigan Wolverines and the Michigan State Spartans will play their opening games on Thursday in Auburn Hills.
The Detroit Sports Commission (DSC) announced Monday that the direct spending for second and third round games of the NCAA Men’s Basketball Tournament will reach an estimated $1.5 million.
“Our hospitality partners will be working hard to make sure visitors have a pleasant experience while in the metro Detroit region,” said Dave Beachnau, DSC Executive Director. “We encourage college basketball fans to sample our top entertainment options while they are here, from our bars and restaurants to our attractions, shopping and museums,” said Beachnau.