STERLING HEIGHTS — Serapid Inc., a supplier of lifts, quick die change and horizontal transfer systems, last week announced the launch of its new Web site.

Said Carol Herriges, marketing manager at Serapid: “Our new site has been redesigned with a fresh new look and has been updated with information about our products and projects. We hope this Web site will make it easier for visitors to navigate through our products and get the information that they need. We’ve put a lot of work into this website, and we’re excited about it. But, this launch isn’t the end of this project–it’s a starting point for more engagement and more communication with our customers. We hope as visitors take a look around the site they will take the time to let us know what they think. I hope they love it as much as we do.”

Serapid’s updated Web site was designed and developed by Market Pipeline, a company who specializes in industrial Internet marketing. Market Pipeline is based in Portage, and provides Web design and web marketing services as well as SEO strategies.

The winner of multiple awards in product design and excellence, Serapid is a leading supplier of lifts, quick die change and horizontal transfer systems. Serapid specializes in Rigid Chain Technology for applications in diverse industries including architecture, nuclear, medical, defense, automation, engineering, manufacturing, theater, and entertainment. Serapid has a longstanding commitment to continued innovation in product design as well as to providing leadership in the advancement of engineering practices worldwide.

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