DETROIT — Hudson Editorial, a new sister company of 25-year-old Avalon Films, will open a 6,400-square-foot post-production studio on the fifth and sixth floors of downtown Detroit’s Wright Kay Building, 1500 Woodward Ave., between John R and Witherell.
Hudson Editorial specializes in creative editorial, graphics, visual effects and audio finishing.
Hudson Editorial has worked with advertising agencies Campbell-Ewald, Team Detroit, Leo Burnett and others. Hudson’s downtown facility is expected to be a valuable high-end post production resource to the growing number of companies doing business downtown.
The company is scheduled to open its Detroit office in early June with 16 full-time employees, doubling its current staff.
Said Hudson Executive Producer Kristin Redman. “As one of the first full-service post-production companies located in Detroit, we look forward to working with advertising agencies and corporate clients, while playing a role in the rejuvenation of the city.”
Hudson’s sister company, Avalon Films, is a commercial and content production company. Based in Royal Oak, Avalon Films will also open an additional office in the Wright Kay Building. While the two companies plan to operate as separate entities, they will collaborate by packaging production at Avalon with post-production at Hudson to deliver exceptional services for their clients.
Rock Ventures, the umbrella entity for the business interests of Quicken Loans Inc. founder Dan gilbert, bought the Wright Kay Building in December 2011.
The lease was brokered by Bedrock Real Estate Services, Rock Ventures’ full service real estate firm, after major renovations to the 24,000 square foot structure.
“Hudson Editorial is the latest new economy, creative business to join the action along the high-tech Woodward corridor in downtown Detroit. Each day seems to attract a great business to the opportunity that is Detroit,” said Jim Ketai, managing partner, Bedrock Real Estate Services.
Neumann/Smith Architecture last month announced its new Detroit design studio will occupy the entire third floor of the Wright Kay Building.