ROCHESTER HILLS — SupplyDen, a Rochester Hills based supplier of janitorial, packaging, safety and breakroom supplies, has launched a revamped online store, bringing industrial supply customers the same experience to which private consumers have become accustomed.

More and more consumers are enjoying the ease and convenience of ordering products online. SupplyDen’s new online store, located at, has adopted a more intuitive search engine and provided more product details, higher quality images and a much easier checkout process that allows commercial and residential consumers to receive their commercial grade supplies all around the United States.

“Controllers and purchasing agents are also private consumers who undoubtedly buy products for themselves and their families online,” SupplyDen president Oliver Denoff said. “We decided that our industry was long overdue in providing them with a comparable experience that has become the standard of internet shopping.”

Although the company has had an online solution for years, SupplyDen recognized that many industrial supply sites did not provide the same ease of use and flexibility that leading online retailers offered. The new site provides consumers around the country with the same value and quality that companies in SupplyDen’s home state of Michigan have been enjoying for years.

SupplyDen is dedicated to improving its site on an ongoing basis by responding to consumer feedback and hiring web specialists to revise and improve its data. SupplyDen’s marketing team has made it a priority to make daily improvements to product images and descriptions.

Since 2001, SupplyDen has been dedicated to providing businesses with the highest quality janitorial, packaging, safety, and breakroom supplies and equipment while maintaining high standards in customer service. Based on the qualities of honesty, respect and hard work, SupplyDen has continued to grow, including the acquisition of the long-time local supply staple William Roth & Sons in 2006.


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