DETROIT (CBS Detroit) Everyone knows a weird kid — you know, the one who removes the burger bun, puts French fries underneath and then smashes it all together into a new kind of sandwich.
Turns out, fans of that particular combo don’t have to look weird anymore.
Burger King says it will start offering a “French Fry Burger” for $1, as it looks to fend off McDonald’s aggressive push for its Dollar Menu.
Instead of asking “would you like fries with that?” fast food workers can ask “would you like fries on that?”
Miami-based Burger King says the burger will be available Sept. 1 through the fall, as it looks to drum up sales and customer interest with cheap new concoctions.
The burger, which clocks in at 360 calories and 19 grams of fat, is a standard beef patty topped with four of the chain’s french fries.
The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.
“McDonald’s in particular has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese,” the Associated Press wrote in a report. “That forced Burger King and Wendy’s to adjust their tactics earlier this year to stress value more clearly as well. Burger King, for example, has offered any two sandwiches for $5 and a Junior Whopper for $1.29.”
So, what do you think, is this genius marketing?
– The Associated Press contributed to this report.