BioArbor To Talk Social Media: BioArbor, the monthly networking meeting for the biotech community in the Ann Arbor area, will present “Using Social Media for Marketing in Life Science Companies” Sept. 11 from 5 to 7 p.m. at Spark Central, 330 E. Liberty St., Ann Arbor. You may have heard over the last several years that Web 2.0 and social media are the future of marketing. Have you wondered how you might use social media in your sales and marketing efforts in a life sciences company? This isn’t the promise of the future. It’s happening today. Now you have a chance to learn from the BioArbor panel how you can exploit social media in your life science company. The event’s moderator is Jack Ball, president of Tyball Associates. Panelists are Catherine Juon, founder of Beyond Startup and former president and co-founder of Pure Visibility; Elyse Kemmerer, co-founder and director of marketing at Tangent Medical Technologies Inc.; and Marisa Smith, president of The Whole Brain Group. Juon coaches entrepreneurs from her experience as a second stage executive and long-time online marketer. Most recently, she served as President and co-founder of Pure Visibility, an internet marketing company recognized by the industry for its expertise and awarded for its growth. Kemmerer is a marketing professional with a biomedical research background. Before co-founding Tangent, she was a consultant for Ann Arbor Spark, conducting market research for emerging life science and medical device companies. Prior to that, she was a senior analyst and intellectual property researcher at Arbor Strategy Group. She has a bachelor of science in behavioral neuroscience from Lehigh University and a Ph.D. in neuroscience from the University of Michigan. Smith has been obsessed with creating processes and automating repetitive tasks. After working at the University of Michigan as a computer consultant, Marisa struck out on her own in 2002 and began developing web-based software in her home office. Since then, The Whole Brain Group has grown to 12 team members and has established an office in downtown Ann Arbor’s historic Kerrytown district.
Household Hazardous Waste Collection to take place in Warren: The Macomb County Health Department and the City of Warren are conducting a Household Hazardous Waste Collection on Saturday, Sept. 7 from 8 a.m. to 1 p.m. at the Warren Recycling Center located at 25601 Flanders. Macomb County residents are invited to drop off unwanted or unused household chemicals, pesticides and herbicides. Automotive products (motor oil and oil filters, gasoline, battery acid and fluids), garden products (pesticides, poisons, sprays and dusts) and household products (oven cleaner, pool chemicals, photo chemicals, fluorescent tubes, compact fluorescent lamps, oil-based paint and solvents) will be accepted. Unwanted, non-narcotic medications will also be accepted. To protect your personal information, remove unwanted pills from bottles and combine in a separate, nondescript container such as a zip lock bag. Do not bring in pill bottles. The following materials will not be accepted: narcotic medications, batteries, smoke detectors, explosives or ammunition. Please label all materials or keep them in their original containers (except medications). Do not mix chemicals or transport leaking containers. For additional information and directions to the collection location, contact the hazardous waste hotline at (586) 466-7923 or visit http://www.macombgov.org/publichealth.