Pure Michigan Starts Fall Campaign
LANSING (WWJ) — With the fall color season just around the corner, Pure Michigan has launched this year’s fall advertising campaign. The television and radio ads, including 14 partner ads, will air regionally and statewide through Oct. 1.
“We are wrapping up another strong summer tourism season and we want to carry that momentum into the fall,” said George Zimmermann, vice president of Travel Michigan, part of the Michigan Economic Development Corp. “As a true four-season destination we are working to get the word out about the memorable experiences and attractions visitors can find in Michigan this time of the year.”
The michigan.org website and Pure Michigan social channels including Facebook, Twitter and the Pure Michigan blog also now feature autumn images to coincide with the launch of the Pure Michigan television and radio ads. Featured ads during this year’s fall campaign include “Nature of Trees,” “Deep Breath,” “Harvest Time” and “Tee Times” on TV and “Nature’s Greatest Show,” “Catch Up,” “Off the Vine” and “Untapped” on radio.
Regional markets being targeted by the fall campaign include Chicago, Ill.; Cincinnati, Cleveland, Columbus and Toledo, Ohio; Indianapolis, Fort Wayne and South Bend, Ind.; Milwaukee and Green Bay, Wis.; St. Louis, Mo. and Southern Ontatio. In-state markets include Detroit, Battle Creek, Bay City, Kalamazoo, Lansing, Grand Rapids, Saginaw and Traverse City.
The Pure Michigan billboards will also be up in many of these markets, as well as wrapped on Chicago tour buses.
New this year, the Pure Michigan official fall travel guide is available to order online at michigan.org to help visitors and residents alike plan their fall travel activities. The guide is free and also includes a digital version for tablets, smart phones and desktop computers. People can also sign up for weekly fall color updates to find out where fall colors are peaking and information on other events and destinations nearby.
The total fall advertising budget of $1,847,500 includes $521,934 in funding committed by this year’s private sector partners through the Travel Michigan Ad Partnership Program. In total, in 2013 there has been more than $5.7 million in partner funding committed to the Pure Michigan advertising campaign.
Regional partners of Pure Michigan include the Air Zoo of Kalamazoo, the Binder Park Zoo in Battle Creek, the Beachtowns region (Grand Haven, Holland, Muskegon, Saugatuck, Silver Lake Sand Dunes, South Haven and St. Joseph), Charlevoix, Frankenmuth, Grand Rapids, Holland, Jackson, Manistee, the Michigan Apple Council and the Sunrise Coast region (Alpena, AuSable-Oscoda, AuGres, East Tawas-Tawas, Harrisville, Rogers City and Standish).
In-state advertising partners include Michigan Agriculture, Marquette and St. Ignace. And national advertising partners are Ann Arbor, Grand Rapids, Mackinac Island, The Henry Ford in Dearborn and Traverse City.