ANN ARBOR (WWJ) — ProQuest and Fairchild Fashion Media are joining forces to support research into the business of fashion by creating the first-ever digital archive of one of the industry’s most revered titles, Women’s Wear Daily.
The trial version of the product is available now.
The WWD Archive enables electronic searching of the entire print run of the magazine’s content, 1910-present, from any Internet-connected device. Until now, researchers have had to search historical issues manually in libraries that hold the collection. In addition to solving the problem of missing issues and print storage, the archive enables libraries to expand their service to a larger population of researchers.
“Researchers rely on ProQuest to uncover and unlock important content that advances their work,” said Mary Sauer-Games, ProQuest vice president of information solutions. “Women’s Wear Daily has a unique and authoritative perspective on the business of fashion. We’re excited about the opportunities access to its archives provides to the study of not only fashion, but also business, the humanities, social science and cultural studies of all kinds.”
Added Gina Sanders, FFM president and CEO: “We look forward to further expanding WWD’s already global reach and bringing its content to a new audience. Librarians, researchers, and students will now have an unparalleled database of fashion history at their fingertips.”
First published in 1910, WWD is the medium of record for senior executives in the global fashion, retail and beauty communities, as well as the industries and consumer media that cover the market. Over the years, WWD has helped its readers navigate an increasingly complex marketplace with essential competitive intelligence assembled by what is widely considered to be one of the fashion world’s best editorial teams.
This essential content is now accessible on ProQuest’s academic research platform, enabling users to cross-search it with The Vogue Archive as well as millions of pages of historical newspapers and other periodicals. Users can execute a comprehensive search in seconds. They can then share, save and manipulate the content and collaborate with others on the same platform.
To learn more visit http://www.proquest.com.