Awards And Certifications From Oct. 11-13

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ForeSee’s Word-of-Mouth Index Honored With Silver 2013 Golden Bridge Award: Ann Arbor-based ForeSee announced last week that it had earned a Silver Golden Bridge Award in the Services category for its innovative Word-of-Mouth Index metric, the first measurement that combines the simplicity of Net Promoter Score (NPS) with the accuracy executives need to make sound business decisions. The Golden Bridge Awards recognize the world’s best in organizational performance, innovations, products and services, executives and management teams and customer satisfaction programs from every major industry in the world. More than 40 judges from a broad spectrum of industries around the world participated, and their average scores determined the 2013 Golden Bridge Business Awards winners. In May, ForeSee introduced its Word-of-Mouth Index (WoMI) as an evolution of Net Promoter Score (NPS), which has become the de facto measure of customer loyalty for many organizations. Because NPS fails to distinguish between positive and negative word-of-mouth, ForeSee created WoMI to more accurately measure customers’ likelihood to recommend and/or detract from a brand to provide a more precise and actionable measure. WoMI builds on NPS but is designed to address today’s more complex word-of-mouth measurement challenges. It still offers business leaders a single value for their dashboards, but it is based on more sophisticated analytics that enable executives to evaluate the customer experience across the organization as part of a comprehensive measurement system. Additional information about Word-of-Mouth Index (WoMI) can be found at  http://wordofmouthindex.com/about-womi/.

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