Video Game, Interactive Movie Creator to Lead MSU Media Sandbox: David Wheeler, a highly accomplished creative director in all aspects of the digital media entertainment industry, will be joining Michigan State University’s College of Communication Arts & Sciences as the Media Sandbox Director as of Nov. 4. Throughout Wheeler’s career, he has worked on the cutting edge of the rapidly evolving digital media entertainment industry. Born in Toronto, Canada, and an honors graduate of the London Film School, he was brought to Los Angeles by CBS to work in film, television and commercials as a writer, director and cinematographer. He launched into interactive digital media when he directed the pioneering full-motion-video CD-ROM, “11th Hour,” the sequel to the “The 7th Guest.” His groundbreaking interactive movie, “Tender Loving Care,” a psychological thriller starring British actor John Hurt, pushed DVD technology to still unequaled heights. Wheeler has served as the Content Director for some of the largest names in the video game industry, including game publisher Vivendi/Universal and as Senior Creative Director at Electronic Arts. Also an entrepreneur, he has founded four companies: Terra Nova Productions in Hollywood; Aftermath Media in Ashland, Ore.; Digital Circus in Vancouver, Canada; and most recently in January 2012, Here and Now Transmedia in Los Angeles. He just completed his first novel, “White Rabbit.” As Media Sandbox Director, he will be responsible for leading what is both an integrated digital media arts curriculum and a community of students and faculty. In its third year, student enrollment in the Media Sandbox has grown from 750 in its first year to more than 3,500 this fall semester. Students participate from across the School of Journalism and the Departments of Advertising and Public Relations, and Telecommunication, Information Studies and Media.


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