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Getting Shoppers To Shop ‘Small’ The Goal Of Local Businesses On Saturday

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All the shops are ready in downtown Northville for Small Business Saturday. (WWJ/Beth Fisher)

All the shops are ready in downtown Northville for Small Business Saturday. (WWJ/Beth Fisher)

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WESTLAND (WWJ) – Saturday is the day that mom and pop shops get their chance to shine — it’s “Small Business Saturday.”

American Express created the tradition in 2010 — and it’s being marketed in local communities, including Westland.

Westland Mayor Bill Wild spoke live on WWJ this morning about some of the great deals shoppers can expect to see.

“In the city of Westland we have several thousand dollars worth of gift certificates that we are going to be handing out to lucky shoppers – that we run into along the way,” said Wild.

Mayor Wild says in Westland, this year “Small Business Saturday” is really taking off.

NVilleSmBiz2(BFisher)“These are business owners that they are part of our rotary clubs – they are the people that sponsor our soccer teams and baseball teams,” Wild said. “Just about every one of these small business owners now sell gift cards, it’s a great way to give back to the community.”

Mayor Wild added that every one- hundred dollars spent — about $65 of that money stays in town and helps keep police and firefighters working.

Find out more about Shopping Small – HERE.

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