MACOMB TOWNSHIP (WWJ) – There’ll be a swanky new option for Macomb County movie-goers when the Emagine theater opens Friday night.

Emagine owners say the theater — at the site of an old Kroger store at the corner of Hayes and 23 Mile Road — reinvents the movie-going experience because it has reserved seating, a full service bar, and in-theater dining.

“This theater is going to reinvent the movie-going experience for guests with 100 percent reserved seating, a full service bar, and in-theatre dining like you have never seen before,” said Paul Glantz, Co-Founder and Chairman of Emagine Entertainment, Inc., in a news release. “People will be treated to an evening of great food, great drinks and great movies in an incredibly comfortable and intimate environment.” said Paul Glantz, Co-Founder and Chairman of Emagine Entertainment, Inc.”

Highlights at Emagine Macomb include nine stadium-style auditoriums with “luxurious extra-comfy” power recliners, a Coca-Cola Freestyle soda machine with free refills, craft beers from the bar, and extensive menu options — including a frozen desert bar, make-your-own hand-crafted pizza and healthy snacks for kids. Patrons can even have food delivered right to their seats.

“From the moment you enter the venue, you will see and feel the difference. We are confident that we are building the movie theater of the future where guests can reconnect with movies in an environment that is as comfortable as their own living room but with one major improvement: we’ll clean up after them,” said Glantz.

Fifty new jobs were created, according to Emagine, with the opening of this new location. A ribbon-cutting event was held there Thursday night.

The weekend shows include “Annie,” “Night at the Museum: Secret of Tomb,” and “The Hobbit: The Battle of the Five Armies.” [CHECK SHOWTIMES].

Advance tickets, now on sale at this link (under locations and showtimes) are $6 for a matinée and $10 for other showings. A $2.50 surcharge applies for 3D and $ for E-Max (floor-to-ceiling screen and Dolby Atmos immersive sound system).

The theater is located at 15251 23 Mile Road in Macomb Township.

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