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Domino's Offers Pizza Tracking On Televisions

By Edward Cardenas

SOUTHFIELD (CBS Detroit) - Football fans ordering pizza from Domino's will be able to track the progress of their order on their Samsung Smart TV with the Domino's Tracker.

The Ann Arbor-based company recently launched the feature - which was previously available on smart phones, smart watches and computers - on the television.

Samsung Smart TV will be able to track their order each step of the way, from the time it is taken, to when it is put in the oven and sent out for delivery on the bottom of their screen. Customers must have a 2014 or newer Samsung Smart TV to use the feature.

"Domino's is always looking for ways to continue innovating and using technology to benefit our customers," said Kevin Vasconi, Domino's Pizza chief information officer, in a release. "We are thrilled to bring our customers yet another added convenience using Domino's Tracker. Football fans can track their game day meal via their Samsung Smart TV and stay tuned into the big game at the same time."

Domino's expects to be busy Sunday, delivering more than 11 million pizza slices and 3 million chicken wings nationwide. This is nearly an 80 percent increase over a typical Sunday.

This is the latest technological advancement for Domino's. The company reports nearly 50 percent of its sales in the United States in 2014 are ordered digitally online or through an app on their mobile device including iPad, iPhone, Android, Windows Phone 8 and Kindle Fire.

On those mobile apps, customers can use a voice activated assistant, Dom, to assist in the mobile ordering process.

"As the market leader in TV innovation, Samsung is excited to be the first to offer Domino's Tracker to our customers, just in time for the biggest game day of the year," said Brad Trullinger, Samsung director of content and product solutions, in a release.

In 2014, the pizza company launched its Tracker service on Pebble smart watches. The company also offers in-car ordering with Ford's SYNC in-car connectivity system. Domino's customers who have a Pizza Profile on their Domino's mobile app can use the Ford SYNC to place their saved 'Easy Order' in a few simple, voice-activated steps.

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