DETROIT (WWJ/AP) – The marquee at the Fox Theatre in Detroit has been relit as part of an effort to preserve its historic integrity while adding modern touches.

The marquee renovation involved more than 7,000 sheets of aluminum, 342 square feet of video display, approximately 5,000 feet of new neon and 1,024 LED canopy lighting components.

The highlights of the renovation include:

  • LED reader boards: The marquee’s dynamic content capabilities will be expanded by anchoring two LED Daktronic reader boards measuring 8.4 feet high by 20.4 feet wide on both sides of the horizontal Fox canopy. The 8 millimeter pixel layout will also provide content zoning designed to show one large image or multiple windows for any combination of show information, graphics or sponsorship messaging.
  • New animation: Spectrum’s locally-handcrafted neon will outline the marquee’s replicated aluminum design highlighted by new animation to both of the Fox Theatre’s 14-foot griffins, allowing the venue’s guardians to flap their wings. New modular LED YESCO puck lighting will also display programmable lighting sequences under the marquee canopy utilizing a variety of colors and movements.
  • Audio: Recessed within the canopy panels, four new speakers will be added to the marquee’s structure allowing for venue announcements.
  • Improved structural foundation: Structural construction in steel and aluminum will afford enhanced longevity and serviceability of the marquee’s framework.

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To celebrate the updated marquee, Olympia Entertainment is offering patrons the opportunity to see their face in lights on its new LED reader boards. Fans who want to participate are invited to take a photo of themselves standing under the marquee and post it to Instagram using the hashtags “#FoxMarqueeMe” and “#FoxApproved.”

Photo submissions will be displayed on the marquee from Nov. 2-6 and will be randomly rotated among event slides.

The Fox Theatre was built in 1928 and was restored in 1988 with the current marquee.

TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.

 

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