Muhammad Ali Enterprises Files $30M Lawsuit Against Fox

CHICAGO (AP) — Muhammad Ali Enterprises is suing the Fox Broadcasting Company for more than $30 million for what it says was Fox’s unauthorized use of the famed boxer’s image in a video that ran just before its broadcast of the 2017 Super Bowl.

The federal lawsuit filed Tuesday in Chicago comes two years after a federal jury awarded $8.9 million to basketball legend Michael Jordan in his suit against the owners of a defunct supermarket chain for using his identity in an advertisement without permission. Last year, soccer great Pele filed a similar $30 million lawsuit against the electronics company Samsung.

The suit contends that Fox used Ali’s “name, image and likeness as the centerpiece” of a video for its Super Bowl broadcast.

Ali died last year.

Fox declined to comment.

(Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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