Eminem New Album Title Reportedly Released In Most Dramatic Way Possible

Eminem New Album Title ‘Revival’ Released In Dramatic Way

(WWJ) Is Eminem leading fans to discover the name of his album through a complicated scavenger hunt involving a fake medication? Many think so.

Here are the clues: Eminem’s manager Paul Rosenberg posted a photo of what looks like an ad for a medication Revival — but close observers can see the “E” in the billboard ad is anything but average. It’s backward, and in the typical font Eminem uses.

If you call the phone number for the alleged medication, it opens a voicemail that uses keywords from Eminem’s songs and plays an instrumental, Muzak version of “I Need a Doctor.”

A full version of the ad can be seen online HERE.

And a website for the medication is obviously tongue in cheek. It calls Revival “music to your ears.”

“You should discuss the potential benefits and risks of REVIVAL with your doctor or clergyman. REVIVAL is a non-narcotic medication intended for daily use that can be taken with or without food,” the site says. Side effects of Revival are listed as sweaty palms, light leggedness and brain damage.

Is it a shady marketing gimmick or is it genius? You decide.

Comments

One Comment

  1. If you go to the website for the full ad, you can see it was purchased by Interscope Records… pretty sure its for Eminem’s album.

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Places To See Indie Rock In DetroitIt's called Detroit Rock City for a reason.
Guide: Best Barbecue In Metro DetroitSometimes, nothing hits the spot like good barbecue.
Best Ice Cream Shops In Metro DetroitIt's getting warm outside! Take advantage of it.

Watch & Listen LIVE