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Technology Report Spotlight

Latest Detroit Technology Report Spotlight

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Leaders & Innovators: Amy Moore

She has more than 15 years of consulting experience in website and application development, including analysis, design, implementation, and project management.


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Leaders & Innovators: Camille Nicita

Camille Nicita is president and CEO of Gongos Inc. in Auburn Hills. Gongos, which includes Gongos Research and O2 Integrated, provides research on initiatives spanning the entire product and marketing life cycle, and combines enterprise and research knowledge through consultative relationships. Gongos works with corporations such as Coca–Cola, Visa, Johnson & Johnson, General Motors, and Fiat Chrysler. First named to the Inc. 5,000 list of the Fastest Growing Companies in America in 2007, the company was a 2010 finalist in Inc. magazine’s Winning Workplaces and is among the Honomichl Top 50 U.S. marketing research organizations. Gongos is certified by the Women’s Business Enterprise National Council. Under Nicita’s leadership, the company increased revenue growth 12 percent in 2013, and the number of full–time employees increased by 15 percent. During the past five years Gongos experienced 70 percent revenue growth and 70 percent full–time employee expansion. Nicita is vice chair of the advisory board of Michigan State University’s master’s in market research program. She earned her bachelor’s degree in business administration from the University of Michigan and her MBA from Wayne State University. Read the complete profile at

WWJ Newsradio 950–04/08/2014

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Leaders & Innovators: John Bornoty

John Bornoty is founder of The Big Salad LLC in Grosse Pointe. The Big Salad is a restaurant chain specializing in custom salads, soups, and sandwiches. Bornoty opened the first Big Salad in in 2008 and now has seven locations with plans to continue rapid expansion. The company has been named a 2014 “Michigan 50 Companies to Watch” by Michigan Celebrates Small Business, and was recently recognized in Crain’s Detroit Business’ Salute to Entrepreneurs as the winner in the up to $5 million category. Bornoty’s entrepreneurial background began at 15 when he launched T.N.T. Entertainment, a concert promotion company. He was then recruited to join A&M Companies as the special events director, moving quickly to vice president of sales and marketing, where he was responsible for opening more than a dozen offices nationwide, with sales exceeding $20 million. In 1995, he founded Netgroup, Inc., an Internet solutions provider, and the following year also launched Interactive Media Broadcasting Company, which became the first company to broadcast live via the Internet. The Detroit Free Press named Bornoty one of the top five “Star Techies” in Michigan. He also appeared on the cover of Tokyo’s PlayGraph magazine as an American technology innovator. After he retired from Netgroup, he founded Bornoty Holdings to invest in and manage various companies that need help identifying their goals and strategies. Since 2005, he has assisted companies in the technology, insurance, payroll, and food and beverage industries. Bornoty has served as president and board member of the Detroit Executives Association and as a director of Notre Dame High School. Other boards and committees on which he has served include the Young Entrepreneurs Association and the technology committee of the Detroit Athletic Club. He received his bachelor’s degree in marketing and public relations from Wayne State University. Read the full profile at

WWJ Newsradio 950–04/01/2014


BraveSoft: Database administration, business intelligence made easy

Databases are everywhere, running everything.

And BraveSoft of Ann Arbor is there to help you run and support your enterprise databases.

“If you drive down the highway, every business you see has a database,” said BraveSoft president Tom Wood. “In many cases, the database is the key to the existence of the business.”

And those databases are run by people known as database administrators, or DBAs. BraveSoft’s core business is providing remote database administration services – complementing a company’s staff of DBAs, or in most cases, taking over for them completely.

Wood said BraveSoft’s DBA services work around the clock, and the company invests in the latest monitoring software, expert technical staff, and cloud solutions.

The company’s staff of 42 employees is 100 percent U.S.-based. Wood said BraveSoft opted to expand to downtown Ann Arbor rather than elsewhere because of the area’s great IT talent pool.

BraveSoft also provides business intelligence consulting – the management and analysis of that Big Data that a lot of companies are generating these days. Wood said that too often, too many companies are still managing financial and performance information on Excel spreadsheets. That makes it hard to see the bigger picture of the entire enterprise. Wood said BraveSoft helps “break down the silos of information” and help management see the whole picture with a proven BI methodology.

“We analyze marketing data, financial data, manufacturing data, even social media sentiment analysis,” Wood said.

The company’s fastest growing services are business intelligence systems that make sense of the huge volumes of financial and operations data most enterprises generate, along with database support managed services.

BraveSoft also moved from Ann Arbor’s outskirts to a downtown location at 301 E. Liberty St. for what Wood called “a cool location” that offered plenty to do within walking distance. That’s important to the young university talent the company is hiring.

“We deliver predictable services at a predictable cost for our remote DBA managed services,” Wood said. “For our BI service, we have successfully deployed our services for a wide range of industries with affordable and effective solutions, allowing our clients to accomplish their specific business performance goals. We have a higher concentration on compliance and security than our competitors.”

BraveSoft also has several job openings. The company is looking for business intelligence data architects, data scientists, skilled database administrators and programmers with experience in big data analytics and predictive analytics.

BraveSoft serves clients in a variety of industries, from financial services to health care to manufacturing. Client revenue ranges from $5 million a year to several billion dollars a year.

For more information on how BraveSoft’s services can work for you, visit

WWJ Newsradio 950–03/27/2014

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Leaders & Innovators: Jami Moore

JAMI MOORE is owner and president of JEM Tech Group in Clinton Township. JEM provides data center products, including cabling and cable management equipment; data center management software; technical furniture; cooling and airflow management equipment; enclosures; energy management equipment; environmental monitoring and security equipment; flooring; power distribution and backup power supply products; and more. Moore’s father started the company in 1979 as JEM Computers Inc., which specialized in ink ribbons and tape backup for servers. Since moving the company into data storage and renaming it, Moore has more than tripled annual sales. JEM has been recognized with Corp! magazine’s 2014 DiSciTech (Digital, Science and Technology) Award, and Crain’s Detroit Business’ Salute to Entrepreneurs named the firm a winner in the $5.1 million to $20 million category. JEM was also listed as one of the Michigan 101 Best & Brightest Sustainable Companies and was presented the 2012 U.S. Small Business Administration’s Michigan Jeffrey Butland Family-Owned Business of the Year Award. Moore has been recognized with the NAWBO Greater Detroit Top 10 Business Women Owner Rainmaker Award and as one of Crain’s Detroit Business 40 under 40. JEM also has been listed among the Top 100 Women Owned and Diversity Owned Businesses in Michigan for six consecutive years by Diversity Business magazine. Moore is active with Big Brothers Big Sisters and Susan G. Komen. She is a member of the Michigan Council of Women in Technology, AFCOM, the Women’s Business Enterprise Council – Great Lakes, and a founding board member and vice president for membership for 7×24 Exchange, Southeast Michigan Chapter. Previously, Moore worked for Eli Lilly, Roche Diagnostics Corp., and Philip Morris. She received her bachelor’s degree in marketing and German from Michigan State University. Read the full profile at

WWJ Newsradio 950–03/25/2014